Valley of the Sun Hockey

The pacific division teams just call to me apparently. For the Phoenix Coyotes typography design, Jim and I decided to call it Valley of the Sun Hockey. He currently lives in Phoenix, so he can definitely tell you how hot and arid it really is there.

As for the design, I stuck with the earthy tones of the desert for the overall color scheme, which includes the Coyotes’s maroon. The sunburst behind the text is an ode to the flag of Arizona. For the main type, I used a font called Alexis LTD, which is kind of a quirky western typeface. The other typeface is called Ad Grotesk SH, a condensed sans serif font.



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